1. Social media. I talked about this last week in my post about my small business personal challenges. I received many helpful comments that encouraged me to take advantage of this free and easy method. I am currently working on setting up all the normal ways of social method specifically for Capernaum Vintage. This will obviously reach a diverse group of people with just the click of a button.
2. Blog Sponsorship. I follow some vintage blogs and have yet to venture into sponsoring them. This would be a easy way to get my store out there and drive traffic to my shop. Specifically, it would reach those already interested in vintage things. Seems like a no-brainer.
3. Business cards. This one won't impact my sales a whole lot I'm sure, but it won't hurt to have them. There are a couple of local coffee shops in my neighborhood who are big on supporting small businesses. They have places near the counter where anyone can leave a stack of business cards. We are talking about the quirky coffee shops where the customers wear vintage clothes and like handmade items. My shop should be right up their ally. I also am going to start sending them in the package when I sell an item to a buyer.
4. Giveaways. I am considering having other (bigger) blogs host a giveaway to my shop. Again, this would drive traffic to my shop.
5. SEO. Thankfully, my husband is a web developer and has taught me SEO. I haven't started the tedious task, but when I'm done this can reach anyone who Google's a keyword phrase such as "vintage clothes." We are also working on a website for Capernaum Vintage...more on that later!
Okay, what am I missing? Ideas please!
4 comments:
I definitely agree with the social media. Lately I was a little anti-twitter because I felt I couldn't accomplish anything but I have learned that you can build strong relationships by retweeting and showing interest in others work. They are likely to reciprocate.
I haven't even thought about business cards yet. Don't I feel silly. Thanks for the smart idea!
Those are brillant ideas, I love how you are taking so many steps to build your businss! You inspire me!
Okay, the coffee shop sporting your business cards idea is genius. I would have never thought about that! Such a great idea! Thank you so much for sharing and linking up! (Seriously, I don't think I would have ever thought about that)!
Post a Comment